Eco-sustainable packaging for a well-known Italian luxury brand
Packaging plays an essential role in the experience that customers have with products and it influences the perception of the brand in a long lasting way.
One of the best-known Italian luxury brands in the world has recently embraced the philosophy of total eco-sustainability, launching a line of sneakers, clothing and accessories in regenerated nylon. Ondaplast has always been a leader in the production of recycled plastic packaging and that allowed the beginning of this important cooperation. Now the black boxes produced with regenerated polypropylene by the Longiano company are on the displays of the most exclusive boutiques in the world: from London to New York, from Paris to Tokyo.
These boxes are embellished by an elegant screen printing with the company logo and a message inside the lid informs the lucky customers that the material used is recycled and it lends itself to infinite reuses – as long as buyers don’t want to jealously keep it! Because as Steve Jobs said: “Packaging can be theater, it can create a story”.